The Rise of Mobile In-App Ads

Branding includes developing a promise, converting that promise to assurance and maintaining it. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business. Do the customer perceive brand in the same way, I believe brand to a customer is related to Source of product, Delegating responsibility to the manufacturer of product, Lower risk, Less search cost, Quality symbol, Symbolic device.

Date: 16th July 2011

Source: http://www.webanddesigners.com/brand-positioning-through-mobile-apps/