The History of Android

Android‘s box of sweets has gotten much more diverse since launching its first dessert-themed operating system, Cupcake, in 2009.

Mobile app developers [x]cubelabs have laid out a timeline of these versions — from Cupcake to Ice Cream Sandwich — in the infographic below.

What updates do you think were most influential? At what point did you decide that Android was or wasn’t the right OS for you?

Date: 17th July 2011

Source: http://mashable.com/2011/07/26/android-history-infographic/

The Rise of Mobile In-App Ads

Branding includes developing a promise, converting that promise to assurance and maintaining it. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business. Do the customer perceive brand in the same way, I believe brand to a customer is related to Source of product, Delegating responsibility to the manufacturer of product, Lower risk, Less search cost, Quality symbol, Symbolic device.

Date: 16th July 2011

Source: http://www.webanddesigners.com/brand-positioning-through-mobile-apps/

Brand positioning through Mobile Apps

Branding includes developing a promise, converting that promise to assurance and maintaining it. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business. Do the customer perceive brand in the same way, I believe brand to a customer is related to Source of product, Delegating responsibility to the manufacturer of product, Lower risk, Less search cost, Quality symbol, Symbolic device.

Date: 12nd July 2011

Source: http://www.webanddesigners.com/brand-positioning-through-mobile-apps/

Mobile Ecosystem Outpaces Web Browsing

As per a recent TechCrunch story covering a just released report by Flurry a mobile app analytics firm, the user time spent per day by US consumers on mobile apps surpassed that spent on the Web browser  in June 2011. Whereas the average web user time rose by 15% from 64 minutes a day a year ago to 74 minutes this month the mobile app user time nearly doubled from 43 minutes a day to 81 minutes a day. However it is not serious business, news, search or information, but games and social networking that is dominating the mobile apps ecosystem.  According to this Flurry report quoted by the technology blog 47% of the Mobile Ap

Date: 21st June 2011

Source: http://isedb.com/20110621-14499.php

Mobile By The Numbers

Mobile is a rapidly developing sector. According to some projections, mobile internet usage will overtake desktop usage before 2015. In preparation, companies are developing new mobile commerce platforms, strategies, and marketing efforts. Microsoft Tag recently attempted to sum up this constantly changing space with a single infographic.

Here’s the summary: The mobile market is large; local searches, games, and YouTube are all doing well on Mobile; and socializing is the most prominent use of the mobile Internet. See the full infographic below.

Date: 23th 03 2011

Source: http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/